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What is Plus Ten Media?

Plus Ten Media is a digital-content creation agency founded by multimedia journalist and producer Tim Shisler.

Is Plus Ten Media a PR agency?

No, Plus Ten Media is not a PR agency. Plus Ten works directly with PR agencies and in-house marketing teams to create content and provide high-level strategic counsel on multimedia and direct-to-consumer campaigns.

Why is multimedia important to brands and destinations?

Consumers today are gathering information, sharing tips and interacting with their favorite brands and destinations through a variety of mediums, including print, online and mobile.

This wide range of interactivity means brands can no longer advertise just through print and traditional outlets. Strong multimedia can provide consumers with targeted, informative content, and consumers have come to expect multimedia that empowers them to enter the conversation and share their experiences.

It is important for brands and destinations to start building their digital library with content that can be repurposed and used in the future as multimedia becomes more prevalent.

When should a brand use multimedia?

Multimedia can be used in a variety of situations: product launches, social media campaigns, destination previews, new hotel and resort property showcases, convention coverage and direct-to-consumer campaigns. It can also be used at the point-of-sale through various channels, like in-store video monitors.

I already have a multimedia producer in house. Why should I use Plus Ten Media?

It is difficult for one person to create dynamic multimedia effectively. Often times producers rely on a number of videographers, designers, editors, coders and other specialists to produce strong and effective multimedia.

Plus Ten Media has built a network of experienced contract experts who can streamline the process, ultimately keeping budgets and timelines to a minimum. Plus Ten Media can also work with in-house producers to help with complex projects and provide high-level strategic counsel, enabling the in-house employee to work efficiently and ensure that the brands interests are best served and no shortcuts are taken.

Can I hire Plus Ten Media for just a simple video or slideshow?

Plus Ten Media is for any company looking to produce content, small or large. Whether it’s one video or a series of videos, Plus Ten Media can help you achieve your goals.

Plus Ten Media offers on-site training--why would it want to put itself out of business?

There are two philosophies in business: Keep the market to yourself, or help others succeed and watch the whole market grow. Plus Ten Media believes putting a video camera and microphone in the hands of an industry professional will provide a growing need. Plus, as more people experiment with new-media campaigns, the quality of multimedia will increase. Plus Ten Media practices this philosophy by providing onsite training in video, audio, slideshows, geo-coded content and multimedia theory.

Why target outdoor and travel companies specifically?

Plus Ten’s founder, Tim Shisler, has worked extensively with the travel and outdoor industries as a writer and multimedia producer. Tim understands that these industries are about lifestyle because he lives the lifestyle--his spare time is dedicated to traveling, backpacking, paddling or planning the next trip.

There are plenty of firms out there targeting anyone who needs multimedia, but Tim’s philosophy is that in order to create strong content that speaks directly to the desired audience, the producer needs to understand the context intimately.

By bringing his experiences--six years as a commercial river guide, extensive adventure travel and in-house experience with Backpacker magazine--Tim is able to speak to, understand and identify with both outdoor and travel brands and their consumers.

What does Plus Ten mean?

Until a few years ago, marketing was primarily a one-way conversation. Today’s market is drastically different.

Plus Ten Media believes the first step in making this marketing change is to rotate your marketing strategy by ten degrees. Over time those ten degree turns will ultimately become a 360-degree marketing approach where consumers can be reached through print, online, mobile and direct-to-consumer campaigns.

But why only ten degrees?

Though deceptively small at first, ten degrees can be a game changer. Ten degrees of added slope can take a skier from a blue to a black. Ten degrees in temperature variance can make or break a tourist’s experience. In a culture where bigger is better, we believe you can’t be big without a first step, which for us is a ten-degree difference.